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NOCTIX

Building Light Hygiene & Biohacking for 1.4 Billion Indians.

EST. NOIDA FOUNDER: ADARSH ATTRI

Operational Backbone

The HQ (Noida)

Central Command & Warehouse.

Founder Residence / Base
Inventory & Dispatch
High Intensity (14-16hr days)

Global Sourcing

Imports & Manufacturing.

Frames: Imported from China (2-3 Long-term suppliers)
Lenses: Current lab in Surat
Phase 2 Goal: Shift to Local Delhi Lab for cost optimization

The Lean Team

Small team, massive output.

LEAD

Founder

CREATIVE

Editor / Static

"I love people who inspire me, not the other way around."

Product Roadmap

PHASE 1: FOUNDATION COMPLETED

Day & Night Blue Light Glasses

4 Frames Launched & Active.

PHASE 2: ENVIRONMENT JANUARY END

Flicker-Free, Blue Light-Free Bulbs

Transforming home lighting environments.

PHASE 3: FIXTURES FEBRUARY END

Table Lamps & Specialized Lighting

Expanding the lighting ecosystem.

PHASE 4: THE RED WAVE EARLY MARCH

Laser Hair Growth Cap

Flagship Product Launch.

Red Light Panels

High-end panels (Small to Big sizes).

Major Scaling Opportunity

PHASE 5: RESTORATION 5-6 MONTHS

Sleep Masks, Grounding Bedsheets & Mats

Complete niche dominance with 3-4 additional SKUs.

Acquisition

Channel Strategy

Meta Ads PRIMARY DRIVER

Sole focus until ₹1-2 CR Revenue/Month.

Organic / WOM SECONDARY

Quarterly Goals (3 Months)

Website Optimization
Gather Feedback Loops
Aggressive Testimonial Collection
Increase Posting Frequency
Faster Shipping Logistics

Creative Workflow

Creator Outreach

Fast-Paced Video

Outreach via Instagram. Goal: High engagement, native content.

Niche Aligned

Relevant Audience

₹8k - ₹15k

General Creator

Potential/Reach based

₹3k - ₹8k

Quality Control

0.2%

Current Return Rate

Hard Limit: Never exceed 1% at scale.